If you have a business, whether it is a small business or a large one, you might not be taking advantage of the biggest asset that you can have. And the craziest part is that you might already have that asset! The asset I am talking about? (hint:  No, it is not a website, although you should have one).

That asset is ‘EXPOSURE’.

Let’s examine some facts: The SBA is undeniably the best source of business information available anywhere. For over 50 years the SBA has looked at millions of small business to determine the factors of success and failure.

Do you think you could learn a thing or two from them?

Here are the most important facts they report.

  1. Over 80% of all small business will fail in the first 3 years, 90% in five years and only 5% percent will make it to their 10th year.
  2. The number 1 reason for those failures:  “Failure to gain enough exposure to stay alive during the learning curve of the first few years.
  3. The number 2 reason: “Paying too much money to gain exposure”

The number one reason why MOST small business fail is due to not getting their message to enough people. This is simply a matter of not making enough money.

The next reason is PAYING TOO MUCH to gain exposure. Talk about adding insult to injury; the only thing worse than not making enough money is spending too much money trying to make money.

Let’s make a connection that most business people never make – or there would be a much higher success rate -

Most business DIE from these two injuries, and that’s pretty obvious. What is less obvious is that these same two problems keep just about EVERY business from reaching their maximum profit potential.

In other words, a business that doesn’t attract enough business or that spends too much money trying to get business will never be as profitable as it  could be!

So, what exactly is the REAL problem?

Find out in my next post, where I’ll give you some more facts from the SBA and let you use your own good common sense…